
By Jeremy Biles
27 May 2010
Ekklesia
“The worldwide pursuit of body improvement has become like a new religion,” says photographer Zed Nelson in the introduction to his latest book, Love Me.
His photos therein depict in loving, lurid detail evidences of bodily fanaticism around the globe – a preposterously muscled bodybuilder in Las Vegas, prosthetic nose implants in Beijing, the winner of a maximum-security-prison beauty pageant in Rio. But do these photos really point toward a “new religion”?
There’s reason to think so. In fact, though the pursuit of bodily perfection is a global phenomenon, its roots may lie partly in American religion.





